Burger King, the second largest burger chain in the world, needed to revive its brand and give consumers a new reason to come back.

Solution

Sterling Brands created a new global positioning that reignited the brand’s passion for taste. From that strategic foundation we created a bold new identity that maintained the equity of the famous BK buns while bringing more energy to the brand.

Results

With new communications that ranged from packaging and retail signage to employee and franchisee materials, Burger King saw a 10 to 12% increase in same store sales within six months of the launch of its rebranded outlets.