The chocolate brand Milka is continuing to deliver the pleasures of the Alps world to those who just can’t live without sweet treats. The online campaign, which was developed by the Ogilvy agency, is rolled out on the Russian market. The company is spreading the holiday spirit with the help of Santa Claus, dancing snowmen, gifts in bright holiday packaging and fun activities.
The company also commissioned the agency with a task to create the “The Sleigh” ad, which was shot by the Frankfurt brunch of the agency and adapted for the Russian audience. The commercial is being broadcast on national channels now (the campaign finishes in January).
On the website you can dress your snowmen, and place it into your personalized card, avatar and desktop widget . Guests of the site will rate the snowmen, and if yours is the best, you will get gifts from Milka.
