Marrying the traditions of the past with the styles of today is quite difficult in branding but Gruppo Campari has certainly done just that with the newly designed bottle for Cinzano.

The new design for the popular Italian aperitif and cocktail enhancer keeps the recognition of the red and blue logo of Cinzano but it is dressed in a more contemporary silver in place of gold.  The new shape of the bottles complement the label perfectly as they are quite sophisticated with a more slender shape with easy flowing curves.  Truly your eyes can taste the originality of Cinzano apertifs before ever taking a sip.

New design of the bottles

The new design maintains Cinzano’s instantly recognizable red and blue logo with its diagonal line pointing towards the future, but introduces contemporary silver in the place of gold.  The new look bottles are clean and sophisticated, introducing a more modern, slender shape through curved lines.  Each new element has been created to capture the originality and the colourful character of all the Cinzano aperitifs.

“We are very excited to introduce the new, slender look of the Cinzano range, designed to respect its over 250 year heritage but also its stylish, sparkling personality and straightforward, genuine character,” Cesare Vandini, Group Marketing Director, Gruppo Campari said.  “Cinzano has continually renewed its look in keeping with the changing lifestyles of its consumers; its new design puts it at the heart of city evenings.”