For the third consecutive year, Coca-Cola Israel opens the gate of its summer camp called The Coca-Cola Village to young fans of the soda. This time the iconic brand provided the visitors of the area with an opportunity to ‘like’ this or that place or feature within the camp, just like they do it within the Facebook social network.

To post the ‘like’ tag on their page as well as change their status and have their Coca-Cola Village photos uploaded to their Facebook page, the children do not need to have an access to the internet—this can be done with the help of special bracelets, which transmit an RFID signal. Through these devices they can put a digital ‘like’ on virtually everything in the village, starting from the pool. There are forty facilities all across the area, which are waiting for each of the guests to express his or her cyber ‘affection’ by putting the bracelet to the readable RFID device.

In the SPA room the teenagers also can get a massage or have their nails as well as hair done by professionals. The Coca-Cola village also provides its young fans to have fun on waterslides, in extreme activities and sport section, just rest in cozy hammocks with iPods in the ears and magazines on the knees or watch movies in cool lounges.

To register for a three-day rest in the Coca-Cola village, Israeli children were asked to sign up on the Facebook page of this year’s project, gather a group of 8 friends and ask their parents to pay 199 shekels per each of the kids. The activities started on July 14.