Coca-Cola Spain introduces Burn with Juice (Burn con Zumo), which is the first energy juice product of the company on the European market. The energy drink market in the country has 30 million liters of drinks every year.
The new Burn contains 37.5% less caffeine than the usual Burn and has 20% of fruit juice. It has a berry flavor which makes the product different from the similar drinks from the category. The Burn with Juice is targeted at young consumers who need to boost their energy during the day or in the morning, at school or parties.
Coca-Cola wanted to make a good alternative to strong energetic by introducing something for drinking during the day and on a daily basis, without worrying about heart problems. The new Burn with Juice is a perfect solution.
Coca-Cola Spain entered the energy drinks segment in 2002 with the launching of Burn, which turned to a great success on the local market. The drink manageв to become the second energetic in the country.