Coke Zero is encouraging consumers to unlock their gaming potential this November with the launch of its new on-pack and in-store gaming promotion. In partnership with Sony Playstation®, Coke Zero is offering shoppers the chance to win a PlayStation®3 (PS3™) and recently launched PlayStation®Move motion controller with 330ml and 500ml packs.The Coke Zero gaming promotion will run for four weeks, from November 14 and will be strongly supported with proximity outdoor advertising plus online communication through sponsorship of the MSN gaming site and Coke Zone. Consumers will be able to enter by inputting the unique pack code via text or online at www.cokezone.co.uk.

Chris Deere, Market Manager, MyCoke Portfolio, Coca-Cola Great Britain comments, “Gaming is the perfect arena for Coke Zero, perfectly embodying the ‘impossible made possible’ brand proposition. This exciting on-pack promotion is set to reward our consumers and bring to life gaming experiences, whilst tying up with leading technology brand Sony Playstation®”.

In addition to the on-pack promotion, consumers can visit the brand’s exclusive Gaming Zone on MSN at games.uk.msn.com, whilst helping to build an association with gaming, Coke Zero is hosting sampling activities in gaming events across the country.

Photo: The poster of Coke Zero x Sony PlayStation®3 promotion