H&M is launching two new campaigns to promote underwear Christmas collections, one featuring the world’s hottest and most stylish footballer David Beckham, and the other fronted by celebrated actress and model Laetitia Casta. The retailer also unveils behind-the-scenes video from David’s photo shoot, which is as stunning as the images from the campaign.

Photo: David Beckham and Laetitia Casta in 2012 H&M underwear Christmas campaigns, www.about.hm.com

David Beckham unveiled his first Bodywear range at H&M earlier this year, when it was announced that the celebrity and the brand would launch warmer underwear pieces ahead of the cold season, and so they have kept their promise. “The new styles are the ideal for warmth and comfort this winter, like a hooded morning gown, draw-string pyjama pants, henleys and long johns with padded elbows and knees. The collection also includes lounging shorts and T-shirts, as well as a towel,” writes the press release. In the black and white photos, the star of the soccer field is posing in some of the pieces from the collection, looking extremely sexy and seductive.

To please female consumers, H&M presents is the sophisticated female underwear Xmas collection supported by a campaign starring gorgeous Laetitia Casta, who presents lavishly decorated fabulous lingerie. The collection inspired by the 1950s looks (all these high-waisted hot pants and massive bras) offers a range of models which will be a perfect choice for this Christmas. “This season’s underwear range includes heart-shaped bras in push-up style that attaches at the back, alternatively, there’s a push-up style that closes at the front. With choices of lace, sequin and sparking stone details, there’s one style and many options,” writes the retailer in the description of the new collection. View more images from the campaign here.

Photo: Laetitia Casta in 2012 H&M underwear Christmas campaigns, www.thebudgetbabe.com (click to enlarge)