Diesel will not stop until it takes all internet-addicts away from the computers. Yesterday, we wrote that the brand launched a lovely campaign «Facepark,» encouraging all of us to shut our PCs and laptops down and go to the park to have real fun. The next phase of the “fresh-air” movement is built on the clothing company’s collaboration with Fiat.

The brands are inviting people, who like living a real—not cyber—life to join the movement, and change their computer chairs to seats in the autos. Diesel also developed a series of hilarious spots drawing parallels between real world and online activities. In one of them a guy is singing a serenade under his lover’s window, and when the lady splashes water on the man, there appears an a-la Facebook line stating that she «doesn’t accept his request.» In another video (a much more controversial one), viewers can trace how people are ‘adding friends’ in some social network, while one guy ‘is becoming a fan’ of somebody’s sister in a car.

The users are also encouraged to upload their way of being disconnect—the brand believes that there are at least 500 different methods to do it. Life’s better than internet. Diesel proves it.

The limited-edition 500 by Diesel line (with 10,000 copies manufactured in 2 years) was launched back in September 2008. The concept originated from a collaboration of Fiat Style Center designers—led by Roberto Giolito, author of the new 500—and Diesel creative team headed by Lars Schwartz. The objective of the project was to develop an Urban Survival Vehicle, a city-car with spirit of youth.

For more videos, go to Fiat’s YouTube channel.