Dove is bringing together the nation’s most influential women and girls’ organizations to launch the Dove Movement for Self-Esteem across the USA to provide women everywhere with opportunities to mentor the next generation and celebrate real beauty. This initiative follows the Campaign for Real Beauty, started by Dove as a global conversation about the need for a wider definition of beauty.

Dove encourages women everywhere to commit to spending one hour on a self-esteem building activity with a girl in their lives during the Dove Self-Esteem Weekend (October 22-24). Women can show how amazing things can happen when we all come together by registering their weekend activities on the interactive Dove Self-Esteem Weekend Map on www.dovemovement.com, which will serve as a visual representation of support for this cause, and can also be used to locate activities open to the public.

Dove is also inviting women to kick off the movement by sharing their inspiring message with the next generation, and simply answering the question: What do you wish you had known at 13? Dove has gathered some of its consumers and the nation’s most influential women to answer this question, and is sharing these messages as a source of inspiration for women and girls everywhere in the weeks leading up to the Dove Self-Esteem Weekend.

National partners of the movement are Girl Scouts of the USA, The Boys & Girls Clubs of America and Girls, Inc., which are hosting public events all over the country. Local girls’ organizations can download free tools and register their own public or private self-esteem building events. Individuals are also encouraged to download free tools and activities (including scrapbooking projects, suggested reading with discussion questions and an online self-esteem workshop video series) and spend an hour making a difference with a girl in their life. Women can also show their support and get involved at www.facebook.com/dove and Twitter through the hashtag #dovedifference or by following @Dove.