Dr Pepper, the oldest major soft drink in America, continues its 125th Anniversary celebration with the release of Dr Pepper made with real sugar in six collectible cans, inspired by the beloved brand’s rich history. Consumers can enjoy the 23 flavors of Dr Pepper in this new packaging beginning in early July through early September.
Image Courtesy: Associated Press
Image Courtesy: Associated Press
Image Courtesy: Associated Press
The anniversary cans feature legacy artwork and popular advertising slogans such as «I’m a Pepper» and «10, 2 and 4.» In addition, 12-pack cases highlight key moments from the brand’s history from its origin at Morrison’s Old Corner Drug Store in Waco, TX, in 1885, and its introduction at the 1904 World’s Fair, to the widely popular «I’m a Pepper» advertisements first released in 1977.
Image Courtesy: Associated Press
Image Courtesy: Associated Press
«Dr Pepper has evolved for 125 years, thanks to its unique flavor and a fan base that continues to grow,» said Dave Fleming, director of marketing for Dr Pepper. «We’re honoring the brand’s legacy and thanking our fans everywhere for their support by offering something special—commemorative cans depicting some of the most memorable moments in our history.»
Image Courtesy: Associated Press
Dr Pepper kicked off its anniversary year on the symbolic date of January 25, 2010, when Dr Pepper ad icons David Naughton and Gene Simmons rang the closing bell at the New York Stock Exchange. The new product is available in 12-oz cans with six collectible can designs and 20-oz bottles at retailers nationwide, until supplies last.