Electrolux has unveiled the best solution for those who prefer quiet cleaning—UltraSilencer DeLux vacuum cleaner,—and launched a retro styled funny campaign to promote the new addition to its domestic appliances portfolio among Canadian consumers. The new must-have of any household is the quietest vacuum cleaner ever being only 5 dB louder than normal conversation, and comes as the perfect choice for people who want to remove dust from their homes as noiselessly as possible.

«We are proud to say that the UltraSilencer is the first premium vacuum to be YOU-compatible,» Navia Sharma, Director of Marketing, Electrolux Home Care Products Canada. «UltraSilencer DeLux is about vacuuming that suits your lifestyle—its whisper-quiet operation is conversation-compatible, sleeping kids-compatible, angry neighbour-compatible, and even hangover-compatible.»

The online destination, launched to support the new product, features a bunch of tongue-in-cheek confessions from vacheads (according to the definition, they are people with tendencies to vacuum as frequently as humanly as possible, often leading to a state of joy, elation and euphoria) or leave their own ones. Some of them go with images of pin-up girls, who add to the 60’s inspired style of the campaign. To date, there are 355 comments from consumers, with yet more to arrive.

The website also has lots of informative stuff dedicated to the theme of quiet cleaning. Visitors to the hub can get know more about the new product, read cleaning tips, download v-ringtones, send themed v-cards and enter a give-away competitions running October 1–December 31 for a chance to win one new vacuum cleaner (you can have 2 more ballots by following the Facebook and Twitter profiles of the project).