As part of its long-time partnership with Heineken Company, The Brand Union has introduced the Beertender Touch Edition: High-tech beer machine featuring 2 built-in speakers, a backlit touch keyboard, I-Pod dock, a jack outlet to connect an mp3 or mp4, and a remote control.
The creative team was tasked with designing a concept of limited edition device to create the event for general public. However, an important point was to present the device with attractive exterior, which is intuitive and easy to use.
The Brand Union has created the machine featuring neat and distinct silhouette that communicates an important message: BeerTender Touch Edition has much more to offer than just a glass of beer. Black laquered surface, stainless steel elements add the exclusivity and elegance to the device that blends music and beer.
BeerTender Touch Edition was introduced in September 2010. Designed by The Brand Union, manufactured by Krups.