Ford Australia looks back into the past to show that many revolutionary inventions did not receive due recognition immediately. Yet, this fact never stopped the inventors and early-adopters and they did pursue their worthy dreams. The new promotion “Believers” puts Ford’s EcoBoost energy-saving engine on the same line with helicopters, mobile phones and encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.

The four spots, developed by the JWT Melbourne agency, promote the new efficient and environmentally-friendly EcoBoost technology. They videos tell a story of the life-changing inventions that received a skeptical feedback from retrogrades.

Each of the costumed spots depicts a different epoch and features the same skeptical man dressed in different clothing relevant to the time. He comments on the invention with the cuckoo whistling sound, considering the new idea totally stupid. In the end, the guy is put in the modern environments and is sitting in a car next to the driver’s seat. At first, the man seems to be skeptical about the Ford EcoBoost, but as the car drives on, the cuckoo drops ironical implications and is now whistled with the notes of excitement.

Ford also invites to explore this technology on a dedicated page, which depicts the benefits of the new offering and lists the models that have it, such as Mondeo, Kuga, Falcon or Focus ST. Earlier in March Ford launched a U.S. campaign for the EcoBoost entitled “AND not OR,” that asked Americans not to compromise on sustainability for the sake of performance, and vice versa.

The pseudo-historical theme, spiced up with humor, was adopted by an array of brands—the examples include Samsung’s hilarious “The 3D Truth in Old Masters” video launched as part of the “Dedicated to Wonder” campaign, and the recent Coke Zero’s ad in the“It’s Not Your Fault” push.