Givenchy is launching two new feminine fragrances, Eaudemoiselle de Givenchy and Dance with Givenchy in the first half of 2010. The two perfumes will fit into the style of the brand’s line and at the same time will be unique.
Each of the fragrances refers to certain image. Thus, Eaudemoiselle de Givenchy, is a floral scent (mandarin orange, Italian winter lemon, shiso (a Japanese basil), rose, ylang-ylang, musk, ambrette seeds and Tonka bean), which renders “emblematic aristocratic values” of the iconic brand. This is a mix of the past and the present, it stands between tradition and innovations. The company is targeting at young ladies, who are sure to like the new perfume.
The vintage aristocratic bottle is topped by a cylindrical cap with a gorgeous satiny golden finish. In the window formed by a simple band of ivory you can read the name of the fragrance in black letters. The prints feature fashion model Magdalena Frackowiak, dressed in a black cape in the garden.
The second fragrance, Dance with Givenchy is created for a graceful free-spirited woman, whose moves are as light as floating. The composition of this perfume includes notes of jasmine and ylang-ylang, complemented by apple, mandarin, orange blossom, woods and musk. Dance is sold bottles, which design is inspired by the Prisme makeup line. The brand invited fashion model model Kelsey Van Mook to take part in the advertising campaign. She is dressed in black and dancing atop a square podium.