Glenfiddich, the world’s most awarded single malt Scotch whisky, announces exciting new developments to its pioneering ‘Explorers’ Relationship Marketing programme. Previously, members of the Explorers website simply had the opportunity to explore and learn about the world of single malt Scotch whisky. Today however, the world’s favourite single malt Scotch whisky is inspiring its members by ‘life’s greatest adventures’ via an interactive gallery and forum.
The pioneering new section of the site, which hosts an extraordinary collection of the world’s most uplifting adventures and experiences, has been compiled by a panel of experts and distilled by Glenfiddich. Curated by former journalist and GQ features editor, Stephen Hobbs, the list of life’s adventures and images has been carefully selected or commissioned from around the globe to provide a wide variety of visual inspiration.
Members of the new Explorers website will now be given opportunities to discuss and share their future challenges and dreams, and inspire each other to achieve their pioneering potential. Discussions will also extend to Facebook where fans can vote on what challenges they would like to hear about next.
With inspiration lists collated by diving specialists PADI, and travel and culture gurus Blacktomato.com to name just two, users will be able to browse bespoke lists of inspirational ideas from leading organizations, journalists and authors who bring their expertise and experience straight to the site.
Utadi Murphy, Global Relationship Marketing Manager at William Grant & Sons said, “At Glenfiddich we strive to be challenging and pioneering in everything we do. We know that our consumers share this spirit and the evolution of the Explorers RM programme is set to facilitate opportunities in which they can find inspiration and continue to challenge themselves.”
The Glenfiddich Explorers website also features a blog and modules which celebrate the unique characteristics of the award winning range of Glenfiddich single malt Scotch whiskies.