Guinness is spending the summer celebrating their 250th year and the sport of hurling with a new digital campaign. The makers of the legendary Irish stout are an official sponsor of the GAA Hurling All-Ireland Senior Championship and have created the ultimate fan page iHurling just for the event.

On this digital location dedicated to the sport that is one of Ireland’s native Gaelic games, viewers can find all the news available plus individual support for each County. The games taking place this summer in Ireland have been annually since 1887.

Guinness has also utilized Facebook in the campaign setting up a page the games also. Through the social media giant, people can also add their words of support and be linked visibly to iHurling automatically.