IKEA announced the launch of its 2012 Catalog in the United States starting this August. 
This year’s catalog is filled with innovative solutions to life’s everyday challenges, including smarter use of space. This year IKEA is also introducing new digital tools, including a Catalog iPad application and a new design-focused Twitter handle, @DesignByIKEA. Launch a design blog and photo-sharing community in August are further company’s initiatives.
“Whether looking for solutions to save time or money, create space for family, or to be more sustainable, IKEA is committed to helping meet various design needs and dreams by making one’s space do more,” says Marty Marston, Product Public Relations Manager, IKEA U.S. “As the Life Improvement Store, our goal is to provide tools, products and solutions, at an affordable price, to help our customers address their unique challenges and to better enjoy life at home.”
The 2012 catalog features design items that offer functionality like double duty products, sustainability—innovative production techniques call for fewer resources and help reduce waste; and smartness, which is expressed in creative storage and organization solutions to help organize even the smallest spaces.
2012 marks the 61st anniversary of the first IKEA catalog. The catalog will be available in 59 printed editions, in 31 languages and in 39 countries. Starting in August, consumers can request a copy of the 2012 catalog, as well as sign up for inspirational emails and mobile text messages, at http://www.getmycatalog.com/2012; view the catalog online; or download the new iPad application to browse on the go.
Customers can also ‘like’ IKEA on Facebook, and starting in August, visit ‘Design by IKEA,’ the new IKEA design blog, and ‘Share Space,’ a new photo-sharing community.
The innovative company always creates smart campaigns to promote its catalogs. Last year IKEA UK promoted its 2011 catalog using cats. UK Canada encouraged customers to capture photos of the 2011 catalog and win prizes. In addition, IKEA UK predicted what the kitchen of 2040 would look like.