A year after YouTube asked people from all around the globe to contribute to making the ‘Life in a Day’ crowdsourcing movie, Intel Corporation and Toshiba America Information Systems Inc. issued a call encouraging Internet users to participate in developing the state-of-the-art social film project dubbed ‘Inside.’ The blockbuster thriller starring Emmy Rossum (‘Phantom of the Opera’) and directed by D.J Caruso (‘Eagle Eye’) and Oscar-winning cinematographer Mauro Fiore (‘Avatar’), will be created in line with the previously launched Intel’s ‘Visual Life’ campaign and its numerous advertising pieces revolving around the escape theme.

“’Inside’ is unique because it allows me as the director to direct not just the actors but the audience as well. Social film is still in an experimental phase and collaborations like this one will help bring new concepts, opportunities and ideas to the world of entertainment. We had to approach the film differently because there are blanks that need to be filled in by the social media audience, but that is what makes it an exciting new experience for the viewer; the opportunity to participate in the film itself,” commented Caruso.

In the upcoming blockbuster movie 20-something woman Cristina (Rossum) finds herself trapped in a room—the only way to get in touch with the world is her 2nd Generation Intel Core i7 processor-powered Toshiba Satellite P775 series laptop and an untraceable Internet connection. She can’t understand where she is and how to get out (as well as what is waiting for her), so the lady is reaching her friends and family through social media channels to figure it out how to escape from the gritty room. The clues, ideas and insights are accepted not only from the people ‘she knows,’ but also from everyone who can help—up to July 25, when the first of the short episodes will air, the public can share ideas on Twitter via @theinsideexp or #theinsideexperience or via the Facebook page, and the ones best fitting the storyline will be featured into the film.

The visitors to the www.TheInsideExperience.com can read the scripts, suggestions & guidelines, record their own audition and upload it, and then share the link on the dedicated page until July 20 (there will be just one winner, whose submission will be featured in the film ). In general, this project seems to be a bit similar to the one launched Stella Artois (they were looking for actors for a biopic), but that’s the second time Hollywood, technology and social media are combined within one movie (‘The Social Network’ being the first one).

“With ‘Inside,’ the goal was to provide our audience with a unique, engaging experience,” said Ron Smith, vice president of marketing, Toshiba America Information Systems Inc., Digital Products Division. “We wanted to connect with a younger consumer audience through the social media channels and technologies they use most. Our hope is that viewers are enticed by the opportunities ‘Inside’ creates, giving them the possibility of seeing their name, comments and social identity included in a film that has the potential to alter the entertainment landscape.”