From marinating steaks in a secret blend to creating home team themed cocktails and bringing advanced grill-ware to the stadium, Jim Beam® knows that true fans strive to make each pre-game warm up and tailgate event the best. With this in mind, the world’s No. 1 Bourbon has launched a search for the best pre-game warm upper in the US, in the form of an online video contest starting this week.

The contest—which lives online at www.jimbeam.com/pregame—asks consumers of legal drinking age to submit videos demonstrating what makes their pre-game the boldest in the country. The grand prize winner of the contest will win the ultimate prize—a trip for four to attend the huge game in Dallas.

«We’re looking forward to seeing the different ways that people pre-game—what they eat, what they drink and how they support their team—to determine who does it the best,» said Fred Noe, seventh generation distiller for Jim Beam.

To take part in the Jim Beam Pre-Game Warm Up contest, those of legal drinking age should:

—View sample video submissions on the Jim Beam pre-game website to obtain some inspiration

—Take advantage of the Director’s Toolbox on the Jim Beam pre-game website, which contains fonts, sound clips, movie clips, brand stills and story boards

—Create a 1-3 minute video, demonstrating why their pre-game and/or tailgate is best (as part of the video, give a shout out to their favorite pre-game food and drink recipe)

—Submit the video online at www.jimbeam.com/pregrame.

Submissions will be accepted between October 1 and November 12. Following the submission period, twelve semi-finalists will be selected and fans will then have the opportunity to vote for their favorite video. From there, six finalists will be determined and then one grand prize winner will be selected and awarded with a trip to test their pre-game skills at the huge game in Dallas.