‘Creating a More Delicious World’—surprisingly, it’s not a tagline of a new advertising campaign, but a title of the corporate responsibility report Kraft Foods presented on May 23. Aside from outlining the progress made by Kraft Foods and Cadbury brands in 2010, the report is dedicated to showcasing the company’s commitment towards securing better and cleaner future, creating delicious and healthy food products and providing fair treatment to its personnel and associates.

Commenting on the newly-released document, Irene Rosenfeld, Kraft Foods Chairman and CEO said, «I have always believed that business could be a force for good. Today, I know it is.  As a global food company, we can help raise people up—out of hunger, out of poverty, toward healthier lifestyles—through what we make and how we make it.  And millions of times a day, in ways big and small around the world, we’re doing just that.  We’re seeking solutions that, by design, benefit our business and our society and by doing so, we’re helping tackle some the toughest challenges facing the world today.»

Speaking of the company’s progress in figures (as announced in the report), that is to mention:

1. The company has improved the livelihoods of more than 1 million farmers by establishing partnerships that support sustainable agriculture.

2. Kraft Foods have increased purchase of certified coffee and cocoa since 2005. The company plans to increase sourcing certified commodities by 25% in 2015.

3. The company reports it has reduced water consumption by 30% and greenhouse gas emissions by 18% since 2005.

4. Over the last 5 years, Kraft has optimized the nutritional profile for 5,500 products from its portfolio.

To learn more about the key steps Kraft has taken towards ‘Creating a More Delicious World’, download full text of the report at Kraft Foods website.