Kraft continues to pursue bold tactics for its marketing campaigns. A week ago we reported about its polirizing campaign for Miracle Whip that encouraged each consumer to have their say on why they love or hate the product, and now Kraft’s advertising department introduces a new campaign for Kraft’s Athenos product lineup—even more shocking and controversial and targeting American females in their twenties.

Athenos is the title of Kraft’s product lineup made of ingredients of Greek cuisine. So, in order to advertise the Greek-style Athenos yogurt and hummus and emphasize the Greek chracter of this products, the food giant picked such a traditional character as Greek grandma(Yiayia) judging everybody based on her stereotypes.

She accuses her granddaughter (a typical American beauty) of ‘dressing like a prostitute’ for the party she hosts.

In the second video, another Yiayia reprimands a young couple for living together and not being married.

In the third video, Yiayia brings up an American family where parents switch roles (a working mother and stay-at-home dad) and shares her outlook on parenting.

However, Yiayia is not reprimanding everything. The only thing she approves is Athenos.

Jill Baskin, director of advertising for Kraft, commented on the latest campaign for Athenos, «While these ads may be controversial, for the most part people will see them for the light-hearted fun they are having. Any Greek Americans we ran them by thought they were really funny».

However, not everybody is that happy with the videos. Maria Anagnostopoulos, program director at The Greek Institute, a non-profit cultural center, insists on banning the movies for broadcasting on TV, says, «These commercials are not appropriate from a Greek perspective».