2nd Annual Strategic Design Leadership Initiative for Brand Owners—LEAP, Design Forward—will take place on 15 September, 2010 in Chicago, the day before BRANDPACKAGING’s Packaging That Sells conference,
September 16- 17, 2010.

Consumer brands are realizing that design has an important role to play in interpreting and solving business challenges.  But what’s the best way to tap the opportunity?

That’s the driver behind LEAP, Design Forward, the 2nd annual leadership initiative on strategic design.  The idea behind LEAP is simple: assemble CPG decision-makers in an intimate small-group discussion format to learn, refresh, inspire and accelerate their commitment to design as strategy.

Save $300 with the Early Bird Discount!

At LEAP you will:

Focus. Be the focus of the content. In fact, you are the content—participating in a series of small-group discussions on important design-related challenges and opportunities

Brainstorm. Brainstorm on how to elevate the practice of design within your organization and industry

Learn. Learn about the business value of design and explore ways to articulate and leverage it within your organization

Engage. Engage with other brand leaders to help facilitate, accelerate and activate your design journey

Gain. Walk away with a much wider range of resources, ideas, examples and a network to continue to tap into and leverage even after LEAP has concluded

Hear. Hear how others have addressed many of the same challenges and opportunities you have experienced in your design journey

For more information, visit http://www.leapdesignforward.com