The iconic and the oldest jeans brand, Levi’s, is searching for a girl, who would become the female voice and face of the brand. It is inviting girls who are hip, social media, savvy and passionate about life to create a video telling about herself and send it to Levi’s.

The submission is open from June 1 until June 20. The video (1-2 minutes) should be all about why she should be chosen by the brand. The rules are explained in a video by Levi’s Guy on Facebook, and can be also studied in the contest section.

The brand will choose 5 finalists approximately one week after the submission is closed and post their videos on Facebook for people to vote for their favourite Levi’s Girl. The codes of the videos can be shared by the top-finalists via Twitter, Facebook, email to reach more people. The winner will get a paid position at the Levi’s HQ in San Francisco for six months.