Remember the viral video “Guy Walks across America” shot for Levi’s? Being the internet hit this summer, it inspired the brand to develop a big-budget and educational project, revolving around the same idea—travelling.  Levi’s announces the premiere of “Norte a Sur: Una Ruta, 5 Experiencias,” a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The show airs on Discovery en Español Saturdays, from September 25 through November 27.

«Norte a Sur» tells the story of five American Latinos—Antonio, Noelis, Landro, Diana and Zack—as they explore the continent from Alaska to Argentina, making personal discoveries along the way. The young travelers engage in the real work of communities, meeting local pioneers who provide inspiration and challenges to enable the cast to explore their Latino heritage, while leaving a positive mark in the towns they visit.

Beginning in Anchorage, Alaska, the first episode shows participants spiritually preparing for their journey. The remaining nine-city tour, which ends in Ushuaia, Argentina, takes the travelers to different places, both literally and metaphorically. From learning about the Alutiiq heritage by carving traditional masks in Anchorage to organizing a charity concert and feeding communities in Lima, Peru, the experiences focus on making a difference, both within themselves as well as within local communities.

The interactive website www.norteasur5enruta.com and Facebook fan page www.Facebook.com will house past episodes, run weekly contests and showcase the travelers’ favorite Levi’s wardrobe pieces, as well as other interactive content. Levi’s Work Wear and Curve ID collections were an organic part of the Norte a Sur journey.

The show explores the pillars of fashion, art and music through the travelers’ distinct personalities. The cast has the chance to showcase their expertise in journalism, photography, music, art and fashion throughout the televised journey when completing the various challenges.