Australian division of Lindt, a global manufacturer of quality chocolate, has put its premier Easter treat—a golden bunny—in the spotlight of this year’s Easter campaign and has announced 2011 Gold Bunny Hunt.  This cross-platform marketing campaign is developed by the communication agency Draftfcb Australia. In course of the campaign, a Golden Easter bunny is hiding somewhere. Lindt will unveil a number of clues via TV spots on Channel Nine, on the Internet as well as through dedicated mobile content, through Facebook and Twitter and well as Australian Women weekly.

To learn more about 2011 Gold Bunny Hunt, please follow the link or visit the dedicated website of the campaign at www.goldbunny.com.au.

By uncovering the clues, players will earn score. Top 10 scorers will be flewn to the secret location in Australia to complete their search of a very cleverly hidden $20,000 Lindt Gold Bunny. The first part of the campaign will finish tomorrow with top 10 winners being announced next week.

According to bandt.com.au, in course of the campaign, Lindt will donate $20,000 to the Westmead Children’s Hospital.

Simon Edwards, creative director at Draftfcb Sydney, comments on the campaign: “We have designed the campaign to be available 24/7 and to have a reasonably long life-span so as many people as possible came in contact with the hunt.”

The pre-Easter time seems to be a busy one for every national division of Lindt. These days Lindt USA is running an online promotion on Facebook page encouraging users to take and upload photos of Lindt gold bunny in original settings. Winners will be selected on the basis of online public voting that starts April 11 and awarded with cash and chocolate prizes.