Lynx-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on Facebook brand page, feature actor and comedian Russell Kane, who stars as a head of training center for aviation cadets and ‘teaches’ them how to keep their body dry even when the hottest ladies are around. Under his guidance, the Lynx product helps the military group achieve stunning results and maintain unruffled composure (almost) even when several gorgeous ladies in gold panties are a cm close to them. That’s what real military bearing means.

The new campaign looks a way less controversial then the previous campaign by the brand (the bold AXE’s “Early perspiration” project among the most recent ones). The product, which is promoted with the new hub, is the DRY + Sensitive—a new version of alcohol-free light anti-perspirant deodorant, which helps guys avoid irritation both in their armpits and relationship. The training man is doing its best to find hot girls for his not very cute students (some results are already achieved, as photos prove). As for now, there is just one video available, with three more coming soon.

The new campaign is continuing the air-forces theme, which was employed by the LYNX-AXE brand last year.