Formerly a grungy, nameless no-man’s land that flanks Koreatown to the north and the Flatiron District to the south, Madison Square Park and environs have recently emerged as a chic, trendy, young enclave—worthy of a Bond No. 9 eau de parfum. Here, tony new restaurants, penthouse bars, boutiques, and boutique hotels mingle with the Asian bodywork salons and countless costume jewelry wholesalers and the manicure joints that dot the neighborhood.

Naturally, Bond No. 9 had to give this vivacious neighborhood its own vivacious eau de parfum. So for March 15, the brand delighted to introduce Bond No. 9 Madison Square Park, an arresting, super-bright mélange of romantic florals and crisp greens. Starting with springtime topnotes—intoxicating, musk-like grape hyacinth paired with tangy huckleberry and delicately spicy prairie dropseed grass—the scent soon segues into a heart of voluptuous red leaf rose, traveling with its sidekick, Red Hunter tulip. And for its finale, these lush and vibrant florals at last give way to calmer, deeper, darker teakwood and vetiver root.

The Madison Square Park nonstop-neon pink and green bottle, Bond No. 9’s most otherworldly yet, mirrors the scent’s floral-and-green motif. Likewise, the neighborhood’s new fashion smarts are evident both in the bottle’s almost-fuchsia Schiaparelli Shocking-esque exterior and in the removable color-contrasting grass-green Deco-Moderne rose-blossom bracelet that’s wound around the cap. Ladies can wear its double rows of beads on your wrist, or detach the vintage-style rose centerpiece, to use as a brooch.

Appearing on-counter in March 2011, Bond No. 9 Madison Square Park will be sold at the brand’s four New York stores, Saks Fifth Avenue, and at bondno9.com.