Energy drinks with a super healthy touch—that’s what the world is waiting for and what US consumers are about to receive in just a couple of months. Nestlé USA, part of Nestlé, S.A., once of the largest beverage companies in the world, and Jamba Juice Company, a popular brand of health life-style drinks and smoothies, are going to enter the US market of energy beverages with a new collaborative product. On October 5, the two producers announced their intention to sign a partnership for the development and launch of an RTD energy drinks line set to arrive in the US market in the beginning of the next year.

Image Courtesy: www.foodanddrinkdigital.com

The Nestlé Jamba All-Natural Energy Drinks will be available in two great double-fruit and one single-fruit varieties—pomegranate blueberry, strawberry banana, and crisp apple. Remaining loyal to the healthy nutrition traditions, the brands will use real fruit juice along with natural caffeine to provide energy and vitamins, and will not add any trans fats, high fructose corn syrup, preservatives or artificial flavors. According to www.foodanddrinkdigital.com, each 8.4 ounce can of the new drink will feature 70 percent real fruit juice, 80mg of natural caffeine and 90 calories.

“We are thrilled at the possibility of a renewed partnership with Jamba Juice. Nestlé Jamba All-Natural Energy Drinks will allow retailers to capitalize on the growing trend of consumers seeking more health-oriented, fruit-based natural beverages that provide quick energy without all the artificial ingredients,” commented Rob Case, president of the Nestlé Beverage Division. The companies also stated that they are going to explore other food and drink categories to provide its consumers with best alternatives to some of the products which are already on the market.