On the first day of 2011, Nestlé, the famous packaged food company founded in 1866 in Switzerland, launched a massive national campaign to commemorate a big date, the company’s 90-year business presence in Brazil. The advertising initiative entitled ‘Retrospective’ features highlights of the most remarkable events of the past decades to remind consumers of the most important turning points in the county’s history, which Nestlé has lived through together with the nation.

The campaign includes a range of promotional elements including the ‘90 anos’ hub on the corporate website, TV spots (90-, 60- and 30-second long) as well as various activities to be launched throughout the year. The historical overview is focused on three main themes: sports, sustainability and economical development of Brazil—the advert features fragments from both older TV commercials and documental videos of most important events in the country’s history. Visitors to the hub are invited to participate in the campaign by adding their own comment to congratulate Nestlé Brazil on its 90-year anniversary. The campaign will be also rolling out on social media platforms, including Facebook and Twitter.

Nestlé Brazil has taken the famous song ‘Emoções,’ performed by Grammy Award singer Roberto Carlos in the 80-ies and never been used in advertising before, as the commercial soundtrack. The campaign, which will include a range of activities to be kicked off soon, was developed by the Communications SEMPARAR agency.