Nestlé® Crunch® has partnered with fashion icon Paul Frank Industries to introduce the limited edition Nestlé Crunch Paul Frank chocolate bar for the U.S. market. The collaboration marks Paul Frank‘s debut in the confections retail environment. This one-of-a-kind sweet treat will be available only at Target beginning November 2010.
The limited edition confection is an oversized Nestlé Crunch bar tucked inside a colorful gift envelope that doubles as a holiday card. The unique packaging features holiday-themed artwork complete with lovable characters from the Paul Frank collection, including Julius the Monkey and Worry Bear. The piece is finished with a special note including a blank section for a heartfelt message.
«Nestlé Crunch recently introduced a richer chocolate taste and crispier crispies, so it’s fitting that the new bar is dressed up for the holidays,» said Cherry Joh, Marketing Manager, Nestlé Crunch. «Paul Frank is a perfect partner because just like NestléCrunch, the fun and whimsical characters bring out the carefree joy of being a kid again, no matter what your age.»
In addition to serving up the sweetest fashion forward stocking stuffer this holiday, Nestlé Crunch and Paul Frank have launched the Stocking Stuffer Sweepstakes on Facebook.com/NestleCrunch.There will be nine weekly drawings, from November 1 to December 31. One winner will be chosen each week to receive one of the iPod accessories, bicycles, a $500 shopping spree to the Paul Frank store and more.