One of the world’s biggest food producers Nestlé is introducing a portfolio of products developed especially for elderly people. The giant says that these goods are brought to the market to cover the «nutritional needs of the elderly» and are the «first nutritionally complete oral supplement of its kind«.
The new high calorie products, which contain Acti-3, Vitamin D and calcium, will first launch in Switzerland in 2010 and later appear on the rest of the continent.
«These are concrete actions to tackle a substantial healthcare and social issue. The older population is growing faster than any other segment,» said Richard Laube, CEO of Nestlé Nutrition.
«Older people are generally vulnerable to malnutrition and can slip into a spiral of muscle and weight loss resulting in fatigue and loss of independence. Targeted nutrition can make a big difference and screening for malnutrition is vital to getting a grip on the issue as a whole.»