Nestlé is starting a huge promotional campaign for its flagship Ukrainian confectionery brand Svitoch. The global manufacturer has presented new commercials based around the new tagline “Generation of Craftsmanship. Generation of Love” («Покоління майстерності. Покоління любові»).
The new campaign is to provide a strong support to the brand which is one of the leading chocolate producers of Ukraine. Nestlé has been present in the country since 1994 and now its investment in the local market is already over US $40 million with the annual sales being over US $320 million.
«New video shows the level of skills of several generations of the company’s workers and an exquisite taste of the product,» notes John Lambert, head of Nestlé’s confectionery business in Ukraine. The project was developed by the Adventa Lowe agency.