Nike officially announced yesterday it accepts the Greenpeace’s Detox challenge, which began when Greenpeace launched the ‘Dirty Laundry’ report.
Photo: www.greenpeace.org
The report revealed commercial links between major clothing brands—including Nike, Puma and Adidas—responsible for releasing hazardous chemicals into Chinese rivers. Greenpeace challenged these brands to champion a toxic-free future by committing to work with their suppliers and eliminate these toxic chemicals from their clothes and the rivers, says Greenpeace.
Yesterday Nike officially committed to removing all dangerous chemicals across its entire supply chain and the entire life-cycle of its products by 2020. Nike is the second among the challenged companies, following Puma. Adidas is still hesitating.
Nike agreed to ensure full transparency about the chemicals being released from its suppliers’ factories. Letting public know what’ going on factories of their favorite brands is an important step in stopping the pollution.
The world’s leading sportswear brand, sportswear giant has also promised to use its influence, knowledge and experience to bring about widespread elimination of hazardous chemicals from the clothing industry.
Greenpeace states it will be closely monitoring the company’s implementation plan, due to be published by 18 October. The organization also is keeping eye on Adidas and other clothing companies aiming to make them committing to zero discharge.
The Detox campaign kicked off when Greenpeace revealed hazardous chemicals in China’s rivers and tracked the global brands factories caused the problem. Greenpeace shot the video and people in many countries started to get involved to make sure that big brands wouldn’t ignore the challenge. More than 50,000 people signed the Greenpeace petition to the CEOs of Nike and Adidas, many thousands of people have tweeted and shared the campaign on social networks and blogs, submitted logo designs, or contributed campaign ideas. People even undresses in a worldwide striptease action to make Nike and Adidas sign the petition. So, it’s turn of Adidas to make changes.