Nissan revealed it’s to launch a multi-platform ‘Most _____ per dollar’ marketing campaign in North America to support it new 2012 Nissan Sedan, which is on sale now at Nissan dealers nationwide.

Photo: carscoop.blogspot.com

The new sedan is said to be the most legroom and headroom of any compact car available in North America. No wonder that the campaign places a central focus on Versa Sedan’s expansive interior and «tells the story through vibrant imagery and video footage of big hair, crossed legs and friends comfortably piling into the stylish new 5-passenger compact sedan,» teases the official press-release.  The campaign kicks off August 29, 2011.

The centerpiece of the campaign is a new ‘First Person’ digital experience directed by the acclaimed music video director Olivier Gondry and is designed to bring the overwhelming roominess to life.   Viewers are placed in the car, with help of the immersive iPad 2 gyro technology.  While they are observing rich panoramic views from the driver’s or passenger’s place, vibrant imagery tells the narrative.

The new campaign also includes a number of interactive social promotions and competitions as well created with help of Critical Mass, Calgary.

A new Versa iAd is the next feature of the campaign. With help of the iPhone gyro technology, users are taken on a immersive experience inside Versa’s all-new interior.

The ‘Most _____ per dollar’ features a yet-to-be-released track ‘Don’t Stop (Color on the Walls)’ track by one of popular new bands, Foster the People, which tailors the vibrant and energetic campaign perfectly.

The Versa «Most _____ per dollar» campaign will also be featured across other platforms, including broadcast TV, radio, multicultural, print, out-of-home, web, interactive, YouTube and direct.  A print partnership with Time, Inc. includes featured spots in Money, Sports Illustrated, People, Time and Entertainment Weekly.

The campaign was created in conjunction with TBWA\Chiat\Day Los Angeles, which developed elements including TV, out-of-home, radio, digital banners, print, iAd, social and music programs and OMD handled the media buy.

In early August, Nissan also launched a promotional web site about environmental awareness.