This festive season, Nivea is bringing loving hearts together by offering them a unique opportunity to come to New York’ Times Square and kiss on a special Kiss Platform that “will feature memorable moments to entertain the crowd” on New Year’s Eve. To get this opportunity, US couples are invited to participate in the brand’s contest, dubbed ‘Kiss the One You Love’ on Facebook, which was kicked off on December 1.

Participants, who are now separated from their beloved, are encouraged to submit their love stories along with photos (optional) to the Facebook.com/NIVEAusa page, explaining why they can’t be with their boyfriends or girlfriends, husbands or wives at the moment. The public will select two winners by voting—they will head to NYC on the last day of the year and kiss when clock strikes midnight during the grandiose New Year celebration. The entries can be submitted through December 23, and the winners will be announced on December 28.

“Nivea believes in the importance of human connections,” said Magnus Jonsson, Vice President, Marketing at Beiersdorf Inc. “There are so many couples across the country and beyond that are separated at this time of year and we are thrilled that through the launch of the Kiss the One You Love Contest, we can help to reunite a few lucky couples with powerful love stories. Nivea Lip Care provides hours of moisturization so you are always ready for that perfect kiss.”

The winners of the competition will join one of the most romantic long-distant couples, TV personalities Bill and Giuliana Rancic, who will be hosting Nivea’s third annual celebration on Times Square and inspiring all couples across the country to be in a kissing mood this night and throughout the year.