Ahead of the London Olympic Games 2012, Panasonic is launching an extremely useful app for real sport fans. The new application dubbed Flag Tags will allow users to connect with each other and celebrate the spirit of the global sporting event, paying tribute to fan traditions. Using the Flag Tag app, members of the online community and owners of mobile devices will be able to paint their faces with national flags in the digital space.

Photo: The Flag Tags app, a snapshot from the www.panasonic.co.uk website

To see how you or your friend will look with a national flag on the face, users will just have make two simple steps: upload a picture and choose the country. Using the application, which has been developed by Panasonic’s creative agency Brave both for Facebook and mobile, people will be able to share the updated photos with their friends on social media platforms. These photos can be used as profile pictures as well, so users will be able to support their national team during the Games with their social profiles.

“As Official Worldwide Olympic Partner in the Audio Video Equipment Category, we are delighted to announce the launch of Flag Tags which will allow people around the world to show support for their country in the London 2012 Games with this exciting App. The Games unites people all around the world in a way no other sporting event on Earth can, and Panasonic is looking forward to bringing the world together and capturing the Olympic spirit through Flag Tags,” shared John Dixon, Brand Communications Director at Panasonic UK.

According to the press release, Panasonic, which has been an official Olympic partner for more than 20 years, will take the campaign further “through strategic digital media channels and event installations” over the coming weeks. So far, the new app, which will have the mobile version on Android and iOS devices in mid-June, has been promoted by sport celebrities including Double European Champion and 2006 Commonwealth Champion Gymnast Louis Smith and London 2012 hopeful Heptathlete Louise Hazel among others.