For the first time PepsiCo launches the biggest ever online campaign in cooperation with technology industry leader Microsoft.

According to Claudia Lagunas, head of international marketing for PepsiCo, this will be Pepsi’s largest online commercial partnership in its history.

The campaign will run for nine months and will initially include a  Pepsi Max Club microsite in the UK, Norway and Australia targeting 18 to 25-year-old men.

The Pepsi Max’s «Club» microsite has been built and is being hosted using Microsoft technology.

Read the full article here at Media Week