In pursue to raise ecological awareness among its customers, PepsiCo initiates a wide range of activities and launches green-oriented websites. On the company’s www.pepsirecycling.com any internet user can find out what he or she can do to contribute to the recycling and take a theme-related quiz.
The educational on-line project was launched back in 2008, but is still providing loads of valuable and detailed information on green issues. Pepsi continually monitors its environmental footprint, works to find ways to reduce it and explains common people what they should to do to participate in the movement. The project was later expanded, and now there is also the updated version with more data here www.pepsiecochallenge.com, but the previous version is simpler and ‘cozier’.
Visitors of the PepsiRecycling can learn fun facts and serious information of how the company’s eco campaign is carried out, and find out simple things they can do daily to make recycling a regular part of their life. The site is encouraging literally to put a recycling bin next to your wastepaper basket so that recycling becomes second-nature. People are also asked to donate old stuff to charities and libraries and get reusable grocery bags.