Powerade is launching a month long on-pack promotion giving consumers the chance to win a pair of tickets to the sold out 100M Finals at the London 2012 Olympic Games with every promotional bottle of Powerade ION4 and Zero. From October 3 through October 31, fans can not only win tickets to the fastest show on earth but will also have the chance to watch other Olympic events such as Basketball, Track Cycling or Beach Volleyball on two different days as part of a once-in-a-lifetime hospitality prize package.

Photo: Powerade Great Britain promotional website

All consumers have to do for a chance to win this fantastic prize is enter the unique 10-digit code found on the back of the promotional pack label online at www.poweradegb.com or text it to 88555 (texts are charged at standard network rate). The prize entitles the winner and their guest to 5* accommodation for two nights, and exclusive hospitality.

Reaching out to the brand’s core audience of 18-29 year olds, strategically placed high-impact 96 and 6 sheets as well as digital screens, will promote the sporting message alongside in-store POS creatives. A national radio campaign will support the activity across key stations with further weight added to the campaign across video-on-demand channels.

This promotion is available on special promotional packs of Powerade ION4 Berry & Tropical, Orange and Cherry flavours, Powerade Zero Berry & Tropical and Red Fruits flavours 500ml while stocks last. Powerade will be hydrating Team GB and ParalympicsGB during the London 2012 Olympic and Paralympic Games.