Integrated design agency Standout UK has launched a new digital marketing campaign for household cereal brand Quaker Oat So Simple as part of a drive to create awareness and encourage consumers to trial its latest flavours. It has created a dedicated microsite for the healthy breakfast brand under a “We Love Winter” theme. The interactive digital strategy will seek to engage customers with a competition while promoting the launch of two new seasonal flavours by the brand.

The campaign objectives will be to publicise the season’s new flavours—Winter Pudding and Honey & Almond while reinforcing the Quaker Oat So Simple’s association with the winter season. The microsite will be used by consumers to discuss the topic ‘why you love Winter’ with the best answers winning weekly prizes which include: a Pride of Britain Hotels break, £200 shopping vouchers for a shopping centre of their choice, a year’s supply of Quaker Oat So Simple and ice skating for four people.

It is being promoted in a number of ways including the use of social media with a dedicated Facebook page to advertise the competition and engage with fans daily. In addition, 60,000 postcards featuring the competition and two new flavours are currently being distributed alongside samples of Quaker Oat So Simple in 36 nationwide Ted Baker stores.

Dan Barber, managing director of Standout UK, said, “We’re delighted to have created and launched this new digital campaign for Quaker Oat So Simple. Using the winter theme alongside a competition is a great way of getting even more people involved and engaged with the brand. We hope the campaign can grow virally and drive porridge fans to try the new flavours.”