Ralph Lauren is offering women an opportunity to determine which fragrance from the new The Big Pony Collection for Women suits them best without going to a fragrance shop and smelling tons of samples. With The Life in Color Quiz in the vibrant Facebook application, visitors to the www.facebook.com/RalphLauren page can figure out if they are sensual, free spirited, sporty or stylish, and select the right scent from the new range.

Photo: A snapshot from the app on the www.facebook.com/RalphLauren page

The line, which was previously available only in the male version, has how got the feminine extension, and the brand provides clear guidelines for choosing the best fragrance—all you need is to answer simple questions such as where they would like to go on a trip, what kind of party they would throw, what style they prefer and how they listen to music. Each choice is goes with an animated video, and a user clicks on one of the buttons after watching all four spot on each stage. In the end, the app selects the fragrance, which corresponds a user’s personality—Sporty (blue), Sensual (the pink bottle), Free-Spirited (yellow) and Stylish (violet). To attract a broader audience, Ralph Lauren also offers them a chance to win a $4,000 shopping spree in a sweepstakes.

The Facebook app also contains a link to the new fragrance line page on the official website of the brand, and offers users to guess, which fragrances fits their friends. On the www.ralphlauren.com consumers can learn more about the four scents and discover Pony looks. Last spring, Ralph Lauren also used Facebook to launch a sweepstakes to give away 20 sets of Big Pony Fragrance Collections based on the winner of the March Madness games.