Seattle’s Best Coffee launched the latest addition to its ‘Anywhere Great Coffee is Needed’ strategy: its new line of iced canned lattes. Following a successful West Coast test in 2010, this marks the brand’s entrance in the $1.4 billion dollar U.S. ready-to-drink category.

Made with the same premium coffee as the Seattle’s Best Coffee hand-crafted beverages, the line includes an Iced Latte, Iced Vanilla Latte and Iced Mocha Latte each with 130 calories. Through the North American Coffee Partnership (NACP), a joint venture between Starbucks Corporation and PepsiCo, Inc., the lattes will be available in major grocery, convenience and other retail stores beginning in late January with a suggested retail price of $1.49 for a single 9.5-ounce can and $4.99 for a four-pack. Building on the ‘Anywhere Great Coffee Is Needed’ campaign that debuted earlier in the year, the product line will be supported this spring by a significant marketing campaign that will use the brand’s fun and optimistic voice to show many ways the new Seattle’s Best iced lattes can now be enjoyed.

“Through our test we confirmed that consumers are looking for a great tasting iced coffee beverage in an on-the-go format and at only 130 calories per serving, it’s a product they can enjoy at breakfast and throughout the day,” said Michelle Gass, president, Seattle’s Best Coffee.

To date, the brand has expanded the number of locations consumers can get a freshly brewed cup of Seattle’s Best Coffee from 3,000 in 2009 to more than 40,000; launched the Level System, an innovative and radically simplified packaged coffee line that makes finding the right coffee as easy as 1-2-3-4-5; and seen a ten-fold increase in interest among potential franchisees as it has continued to expand its retail footprint.