Gruppo Campari and its North American subsidiary Skyy Spirits announced a comprehensive global marketing deal with Warner Bros. Entertainment for SKYY Vodka to serve as the official vodka and promotional partner for the highly anticipated new film Sex and the City 2, debuting in theatres in the U.S. May 28.
This new promotional partnership between Warner Bros. and Gruppo Campari/Skyy Spirits is a multi-faceted program that will showcase «cocktail couture». Renowned Sex and the City Costume Designer Patricia Field will serve as a spokesperson for multiple components of the SKYY campaign, as well as lending her design talents to several promotional elements tied to the film.
To commemorate the launch of the motion picture, Patricia Field will design a limited-edition SKYY Vodka Sex and the City 2 bottle, which will be available at retailers around the world in May, just in time for the film’s release. This is the first themed design change to the iconic cobalt blue SKYY bottle in the brand’s history.
SKYY will execute consumer sweepstakes in key markets tied to the advertising for a chance to win tickets to the star-studded Sex and the City 2 premieres, a local advance screening or other fabulous prizes. Consumers in the U.S. will also have a chance to win a New York City shopping spree with Patricia Field. Consumers can sign up now in the «Membership» section of www.skyy.com or become a fan at Facebook.com/skyyvodka.
In addition to offering consumers around the world tickets to select advance screenings, SKYY Vodka will also host a series of charity screenings of Sex and the City 2 in the U.S. just prior to the film’s national release, making SKYY fans among the first to see the film. The celebratory screenings will be ticketed events with 100 percent of ticket sales benefitting women’s support charities.