Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle™ plastic bottle represents the brand’s first new on-the-go pack size launch in almost 20 years and will be supported by an extensive outdoor and POS campaign. Due to be rolled out across Great Britain and three other European markets this spring, the launch follows a significant consumer research project into how people consume their drinks while on-the-go.

Photo: New pocket size of Сoca-Cola bottles

Outdoor activity to support the launch will highlight the new pocket size packs under the ‘Open Happiness’ Coca-Cola strapline, with impactful 6 sheet and proximity ads running alongside T-side creatives on buses. In-store, bold, bright and interruptive point of sale activity will showcase the new product at storefronts and chillers to further drive purchase.

Zoe Howorth, Market Activation Director for Coca-Cola Great Britain comments,“We’re pleased to be responding to consumer demand and launching our first new on-the-go pack size in almost 20 years, building on our commitment to growing the choice of Coca-Cola products available. The new 375ml MyCoke bottles offer consumers a handy, pocket size Coca-Cola, Diet Coke or Coke Zero to satisfy their thirst at great value.”