In partnership with LeBron James, Sprite is launching the first phase of the Sprite Spark Parks Project across the U.S. by empowering teens to lead the revitalization of their local basketball courts.
There are several simple ways for people to participate, including:
—Nominating and voting for the refurbishment of their favorite local basketball court;
—Collecting green tabs found on Sprite and Sprite Zero™ cans to raise funds to help refresh communities and active spaces;
—Entering an online sweepstakes for a chance to win a new playground or athletic field for their local school.
Sprite will invest approximately $2 million into building or revamping more than 150 basketball courts, community spaces, playgrounds and athletic fields in at least 40 American cities throughout 2011.
Sprite and James are encouraging people to log on to www.Facebook.com/Sprite between February 18 and April 8 to designate a court in their area for consideration. Participants also will be able to post photos or write a short message detailing why their court deserves to be revamped. Approximately 70 finalists will be chosen to be part of a nationwide fan vote to select the winners. As part of the program, at least 21 courts will receive funding in 2011 for sportive items and art installations created by local artists. Seven courts—with one winner coming from seven different regions across the country—will be awarded a $35,000 grant. Additional 14 locations will receive $20,000 each.
Beginning in April, families can start collecting green tabs found on specially marked cans of Sprite and Sprite Zero and send them to Sprite to contribute to the building and refreshing homes and active spaces for Habitat for Humanity. For every tab received, Sprite will donate 10 cents to the organization, with a minimum donation of $250,000. In mid-summer, Sprite will give families a chance to win a refurbished playground or athletic field for their local school. People can enter their local schools by submitting the My Coke Rewards codes found on the specially marked packaging.