Starbucks, which replaced McDonald’s in serving steaming beverages at Mercedes Benz Fashion Week back in February 2010, is going on demonstrating its devotion to the event with the launch of Frappuccino Coffee Drink Fashion Patrol ahead of the upcoming fall ‘round’ slated for September 9-16.

The brand is inviting people in the streets of New York, Chicago, and Seattle to express their deep love of fashion and receive prizes from Starbucks by simple walking in the area where the Patrol has landed. Each day, from August 27 thought September 16 the squad  of thee Starbucks representatives in special uniform are spotting people, who are carrying or wearing the ‘item of the day,’ the selected piece of clothes or accessories.

The full list of locations with dates and names of required items is provided on the Facebook’s fan page. Each of the spotted ones wins awesome prizes including gift cards, coffee coupons or even tickets to Mercedes Benz Fashion Week, which is proudly sponsored by Starbucks among other global brands. According to the rules, the limit is one prize to one person with total of 13,923 potential winners to be spotted.

Starbucks highlights the Patrol’s activity and gives updates on Frappuccino’s campaigns through its Twitter feed as well.