Starting March 9, Starbucks kicks off eight weeks of coffee exploration by featuring a different bold coffee each week in its participating U.S. and Canada retail stores. Coffee lovers in the U.S. who purchase a brewed coffee every week and track their experience through a Coffee Journey Card will receive a free 1-pound of whole bean coffee.
The Coffee Journey Cards are available beginning March 9 and while supplies last in U.S. participating stores.
“We have a remarkable selection of high-quality bold coffees from around the globe and we wanted to provide an opportunity to showcase them,” said Dub Hay, Starbucks senior vice president, Coffee. “Highlighting bold coffees also provides a backdrop for us to implement the Pour Over brewing method which helps ensure our brewed customers can quickly have a bold coffee of their choice after 12 p.m.”
From March 9 through May 3 in participating U.S. and Canada Company-operated and licensed stores, customers have the choice between a featured “Bold Pick of the Week” or the smooth, medium bodied Pike Place Roast™. In addition to offering these fresh high-quality coffees all day long, a Tall (12 fl oz) brewed coffee is a great value priced at just $1.50 plus tax where applicable in U.S. participating stores.