Starbucks announced that its coffee K-Cup Portion Packs for the Keurig coffee maker will be available in the U.S. starting in November 2011.
Keurig Single Cup Brewing system is produced and sold by Green Mountain Coffee Roasters, Inc. Starbucks states it is the exclusive licensed super-premium coffee brand for the Keurig Brewer.
Starbucks coffee K-Cup Portion Packs will launch in food, drug, mass, club, specialty, and department store retailers just in time for the holidays in the USA. The product will be available in Canada CPG channels in March 2012 and through Starbucks and in the relaunched online store in August 2012. K-Cup Portion Packs will appear at Starbucks retail stores in 2012. In June the company released an app for customers to pay for coffee via mobile phones.
“We plan to build Starbucks system-wide sales of K-Cup into a $1 billion business over time,” said Jeff Hansberry, president of Starbucks Global Consumer Products Group. He also noted that Starbucks VIA Ready Brew exceeded $200 million in system-wide sales in its first year.
The K-Cup Portion Packs will be available in Starbucks most popular coffee varieties, including Breakfast Blend, Pike Place Roast, House Blend, Sumatra, and French Roast. Tazo tea Awake and Tazo tea Zen will also be served in the K-Cup Portion Packs.
“Starbucks 40 years of expertise in sourcing and roasting the world’s finest coffee beans allows us to deliver the aroma, body, and rich flavor of Starbucks coffee in a K-Cup,” said Hansberry. “Now, coffee lovers will have another way to easily enjoy a perfect cup of Starbucks coffee at home.”
In a press release, the corporation stated that overall coffee category growth in the U.S. last year was driven primarily by single-cup coffee sales of nearly $2 billion.
Last March, Starbucks teamed up with Courtesy Products, the nation’s leading provider of in-room coffee service to hotels. In figures it means that Starbucks is serving its premium coffee in 500,000 premium and luxury hotel rooms in the U.S.