March sees the launch of Stella Artois’ latest TV advertising campaign for its premium 4% variant, simply entitled ‘Lift’. The fifth installment of the Triple Filtered, Smooth Escapades campaign takes the viewer on a journey from the ground floor of a chic hotel up the stairs to the rooftop terrace in one man’s race against the lift. True to form, the advert transports the viewer back to 1960’s Continental Europe, the artistic home of Stella Artois 4%, taking them on a smooth and humorous journey of transformation in three stages, reflecting the brand’s triple filtered brewing process.
A print of the fifth installment of Stella Srtois’ Smooth Escapades advertising campaign
Revisiting the popular ‘Triple Filtered with a Smooth Outcome’ storylines, the ad begins with a casually dressed, inquisitive young man relaxing in the sunshine on the terrace of a luxurious French hotel. Spotting a beautiful brunette as she enters the hotel, curiosity gets the better of him as he climbs the hotel steps to follow close behind. However, when he tries to meet her in the hotel’s lift, he cannot continue his journey as he does not meet its high dress standards. Trapped outside the lift doors, he is undeterred and side-steps the bellboys to climb the stairs after her, still carrying a Chalice of triple filtered Stella Artois 4%. As he continues his journey from floor to floor, we see him undergo a triple transformation. From his casual red shorts he changes into a crisp white shirt and finally emerges on the third floor wearing a stylish grey suit. On her arrival upstairs, the beautiful woman finds the Triple Filtered man—now a sophisticated gentleman—already resting at the bar enjoying a chilled glass of Stella Artois 4%.
Stella Artois 4% is a premium alternative to other mainstream standard strength lagers in the market. The latest campaign focuses once again on the lager’s unique triple filtration process, capturing the brand’s quality and craftsmanship, in the unique and sophisticated style fans have come to expect from Stella Artois. The new campaign will not just be seen on TV but will also be backed by VOD from March 1, followed by print support with augmented reality, designed to bring the campaign to life. It will also be supported by an OOH campaign and appear in cinemas.