Saying that every drop counts, adidas has developed a line of T-shirts that are made using the DryDye technology—fabric is dyed with compressed carbon dioxide (CO2) rather than water.
adidas Originals has rolled out a new stage of its well-known ‘adidas is all in’ campaign. Only celebrity brand ambassadors feature in the initiative including singer Nicki Minaj and hip hop artist Big Sean, Korean pop phenomenon 2NE1, the NBA’s Most Valuable Player Derrick Rose, and fashion designer Jeremy Scott.
adidas, the official sponsor of London 2012, has signed the biggest print advertising deal of the 2012 Games, which launch today, July 27. The sportswear apparel manufacturer will feature its prints on the Metro cover every day the main Games last, 17 days in total, celebrating the Team GB athletes and sport activities on the whole.
The sportswear brand adidas has tapped a plethora of artists for the new ‘Your Story’ project revolving around the previous Olympic Games events and the brightest Olympic memories. Back in May, the brand presented a video showcasing the first edition of the Consortium SS 2012 collection of shoes, decorated by the artists literally from a scratch—they were given blank shoes as canvas for visual artistic experiments. Now the brand unveils the second spot with the new line of sneakers upgraded by artists, who translated their impressions from previous Olympic competitions into the design of the adidas shoes.
adidas inspires people to take active actions in each of its campaigns, and the new promotion, which launched in the UK on April 7, keeps to this theme as well. The sport apparel giant, which is one of the sponsors of the London 2012 Olympic and Paralympic Games, kicked off a new Olympic-themed campaign entitled ‘Take The Stage’ to encourage all Brits to believe in themselves and be not afraid of sharing their talents with the rest of the world.